#mumpreneurstories is a series of interviews by mumpreneurs who share their journey to inspire and encourage others mums to live their dream. There is a lot we can learn from each other :) #mumpreneursquad
1. Tell us a bit about your family.
I have one son, Harry, who is 15 months old. My husband and I met in school, we got married in 2014 and he wants 5 children!
2. Your prints and paper goods are adorable. Fill us in on how you started your brand “The Little Jones”.
Thank you! I’ve designed a number of things over the years, including our wedding stationery, so when Harry was born I did some prints for his nursery. Some friends asked me to do some for them and The Little Jones grew from there.
3. You started off selling your products on Etsy. What benefits and disadvantage you experienced offering your products on a marketplace?
There are lots of benefits to starting off on Etsy. It’s free to set up a shop (apart from a small listing fee) and is really easy to use. It’s good for testing the waters before investing in building your own website. The downside is that it’s quite a flooded marketplace, so getting your products seen can be tricky – that’s why it’s so important to tag your listings correctly.
4. You are also working with wholesalers? Can you explain us how that business model works and how you managed to find retail partners or did they find you?
I’m very lucky in that all my stockists have contacted me so far. I enjoy selling wholesale as it’s very humbling to know that someone else values your products enough to want to sell them in their shop, especially alongside other amazing brands. When I sell wholesale the discount given is based on how many prints the stockist orders. I also sell my personalised prints on a dropshipping basis.
5. You recently launched your own website. What were the main reasons to move on from a marketplace to your own platform? What steps did it involve?
I launched my own website because I wanted to have more control over the look of my shop and because I was paying a lot in Etsy fees (you pay per sale on Etsy). I also saw it as the next logical step in building my brand. I did a lot of research about who I wanted to host my website, what theme I wanted to use and the add ons available to personalise the site. My website is hosted by Shopify who make it very easy for first timers like me!
6. You have a community of 8000 followers on Instagram. What is your most successful content and why?
My most successful photos on Instagram are usually full room shots. I think they are quite striking when scrolling through and people like taking inspiration for their own homes from them, I know I do! I still have to pinch myself when I see my prints in beautiful nurseries around the world.
7. How has being a mum effected the way you work?
I only began The Little Jones after Harry was born, so I’ve never known it without him. It obviously makes it more difficult to work during the day, so nap times and evenings are vital work time for me. I think it makes me more determined to succeed, as I want him to be proud of me for following my passion.
8. In one of our conversations you mentioned you have been blown away by the community of mumpreneurs you have found recently. Tell us more about it?
There is a huge Instagram community of mums and mumpreneurs who are incredibly supportive. There is always someone to offer advice, give congratulations when things are going well or to pick you up when you’ve had a bad day. I’ve found some amazing small businesses on there that I really admire and also made some great friends. So many of my customers found me through Instagram and the support they have shown is phenomenal.
9. If you look back what would you have done differently when starting your business and what did you do just right? Any recommendations for our mumpreneurs out there?
I would have had more faith in myself at the beginning. It’s so scary putting yourself out there and I didn’t tell many people about The Little Jones for quite a while. Instagram is definitely the best thing that has happened to my business. Starting my marketing on there was absolutely the right decision and I would encourage anyone to do the same!